More Time for Full Time
On behalf of the 40-Hour Work Week Coalition, CRAFT is challenging the Affordable Care Act’s definition of full-time work. The coalition includes The International Franchise Association, The National Restaurant Association, The National Association of Convenience Stores, The American Hotel and Lodging Association, and the U.S. Chamber of Commerce, among others. CRAFT produced videos that feature a powerful, direct to camera personality that resonated with our key audiences. A full-scale digital advertising campaign was implemented using the video to raise awareness of this issue.
40-hour Work Week bill passed the House of Representatives and
★ Delivered 1 million impressions within one mile of Capitol Hill
★ Reached over 60,000 targets 17 times
★ Generated 267,000 video views and 1,200 advocacy webpage visits
★ Delivered $4 CPM ad impression compared to Politico’s $55 CPM