Sinead is the Director of Client Solutions at CRAFT Media / Digital where she plays a key role in the agency’s client strategy, operations, creative production, and new business initiatives.
A natural collaborator and a battle-tested problem solver, Sinead has the ability to connect the dots between mediums, disciplines, and people. Sinead is well versed in advocacy-driven communications, digital media, brand building and advancing business initiatives.
Sinead leads accounts across CRAFT’s media, digital and public affairs channels, developing and executing strategy for clients including national trade associations, international corporations, and political organizations.
Sinead is a graduate of The George Washington University’s School of Media and Public Affairs and remains a proud resident of Foggy Bottom.