Lindsey McGougan

Lindsey is the Director of Advertising at CRAFT | Media/Digital where she develops cross-channel advertising strategies to maximize client’s resources and successfully reach their campaign objectives. She has worked on national, state, and local campaigns managing a team of media buyers who placed digital advertising directly through CRAFT’s in-house trading desk.

She builds and manages internal and client-facing reporting tools that help improve advertising management and reporting processes that allow for a holistic view and a better understanding of the client’s campaign metrics.