Abigail Loyd

Abigail is a Communications Executive at CRAFT | Media/Digital.

As part of the CRAFT communications team, Abigail aides in the development and execution of client communications strategies in the areas of political advocacy, crisis communications, and brand reputation management.

Abigail is a proud graduate of Florida State University, where she earned both her Bachelors degree in Public Relations with a minor in Political Science, as well as her Masters degree in Integrated Marketing Communication with a thesis in crisis communication.

Previously, Abigail worked as a communications intern at The Signal Group, where she worked with pharmaceutical giant Gilead Sciences and the Battery Council International, she also worked at The Taproot Agency, and The Florida Office of Early Learning, supporting various teams in creating meaningful media relations and advocacy campaigns.