O-F-F-E-N-S-E offense for our victory
As mentioned, defense wins games, and breakdowns are heart breaking [cough.. cough.. USA vs. Portugal]. Attacking, making plays, and controlling the tempo are all products of offense in soccer. You can see these same offensive tactics and maneuvers in the execution stage of CRAFT campaigns.
Once we have the strategy, the marketing plan, and established goals and objectives, our team hits the ground running on execution and fulfillment. During this stage in the game our teams are inspired, working together, passing ideas back-and-forth, and finally after careful precision and management the campaign goes live……..AND THE CLIENT GOES WILD!!!!!!!!!