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May 05 2014

Does chewing gum make you immune to advertising?

Posted by: CRAFT

For most of us going to the movies means two things: lots of trailers and lots of snacks. It turns out, however, that the popcorn and chewing gum you’re indulging in may actually be effecting the way your brain receives advertisements. A recent study published in the Journal of Commercial Psychology suggests that the simple [READ MORE]