PR/Media Executive

CRAFT is looking for a hungry, P.R./Media professional – someone at the intersection of traditional PR, advocacy and brand marketing. The ideal candidate is a great writer, media agnostic and excels at turning complicated policy issues into easily communicated and persuasive messages. We need a confident communicator, with demonstrated experience pitching and delivering earned media for clients, writing persuasive opinion pieces and publishing the content and eager to stand on the front lines of today’s high profile policy debates, notable non-profit initiatives, and high-stakes corporate communications campaigns.

JOB DESCRIPTION 

FLSA STATUS: EXEMPT

Reporting Relationship: This position reports to the Vice President of Communications.

Summary:  The PR/Media Executive is responsible for developing and executing client communications strategies and deliverables, cultivating media relationships, and conducting outreach for online/digital, print, trade, television, and radio.

RESPONSIBILITIES:

  • In collaboration with and in support of account directors, create communication strategies for clients in the areas of political advocacy, crisis communications, and brand reputation management.
  • Conduct media outreach on behalf of clients to mainstream online, print, trade, TV, and radio.
  • Draft op-eds, letters‐to-the‐editors, press releases, blog posts, social media and ad copy.
  • Identify and execute client‐pitching opportunities.
  • Turn complicated policy issues into easily-communicated and persuasive messages, and integrate into broader communications strategies.
  • Prepare clients with media training before interviews and on‐camera appearances.
  • Organize media and video coverage, management of press conferences, rallies, and events.
  • Stay ahead of, and utilize, the latest communications and technology platforms.
  • Work cross-functionally to deliver exceptional communications services that leverage digital and social media tactics.
  • Establish a sophisticated working knowledge of our client’s issues, culture and challenges. Maintain strong client relationships.
  • Attend client meetings and lead calls.
  • Additional projects as assigned by CEO, COO, and VP’s.

 
JOB KNOWLEDGE, SKILLS AND ABILITIES

  • Experience in journalism and/or campaign media relations, public relations, and marketing.
  • Excellent written and oral communication skills, ability to communicate complex ideas to a variety of audiences, tell a good story and resonate with the media.
  • Extensive network of media contacts, experience and comfort pitching journalists, and organizing media events.
  • Commitment to responsiveness, confidentiality, and customer service.
  • Proficiency with PC and/or Apple operating systems, as well as word processing, spreadsheets, and internet browsing applications.
  • Ability to multitask, prioritize projects, and meet deadlines.
  • Ability to execute high-quality work under tight deadlines with strong attention to detail.
  • Professional disposition with highly polished interpersonal and written communication skills.
  • Ability to work successfully in a team environment, as well as independently, and exercise sound professional judgment.
  • Ability to effectively navigate between administrative, account, and new business tasks.

 
EDUCATION AND TRAINING

  • Bachelor’s Degree required.  Preferably in Journalism or Communications.
  • At least 4 years of relevant work experience required. Agency experience strongly preferred– but open to someone more Senior if the fit were right.

 
WORK ENVIRONMENT

  • Work performed in an open office environment.
  • Daily work performed Monday through Friday, 9.00 a.m. – 6:00 p.m.; additional hours may be required on an as-needed basis.

 
TO APPLY

Please submit your cover letter, resume with salary requirements, and any writing samples you’d like to share, in PDF format to jobs@CRAFTdc.com.