Aug 26 2014

Brian Donahue on C-SPAN “Washington Journal”

Posted by: CRAFT

Emotional Ads

CRAFT| Media/Digital Partner Brian Donahue discussing the impact of culture and emotion in two classic political ads on C-SPAN’s “Washington Journal.”

Watch the ads discussed here:

1952 Eisenhower Political Ad – “I Like Ike”

1964 LBJ Political Attack Ad – “Daisy”

Testimonial Ads

Brian Donahue discusses the validating effect of real people telling real stories about candidates in testimonial ads — an important development this cycle.