Our Pursuit

CRAFT Takes Political Campaign Tactics, Tools and Technology to Organizations, Associations and Brands.

CRAFT is a new type of agency for a new era of marketing, advertising, and advocacy. Born out of the political campaign battlefield, CRAFT understands how to target audiences with compelling messages that incite action. Wherever people consume information...via television, radio, tablet, smart phone...in broadcast, digital, social media, new media, blogs... we reach them. We are driven by creative. Devoted to data and metrics. Eager to take risk. Consumed by client service.

Our campaigns win by moving opinion, changing legislation, and elevating brands. Our clients sell products, propose ideas, communicate opinions, tell stories, and leverage influence. They are "Fortune 500" corporations, global brands, and startup-businesses. Some of our clients are members of Congress, influential associations, think tanks, and issue groups.

Many of our campaigns have won awards and some have made history.

Our Services


  • Search, Display & Social
  • Video & Pre-Roll
  • Premium, Contextual & Mobile


  • Issue Advocacy
  • Message Development
  • Crisis Communications
  • Earned Media
  • Online Grassroots Engagement
  • Reputation Management


  • Strategy, Management & Maintenance
  • Website & App Development
  • Analytics
  • Online Marketing, Fundraising & List Building


  • Media Strategy & Concept Development
  • Scripting & Storyboarding
  • Pre-Production, Production & Post-Production
  • Editing & Trafficking


  • Multi-Media Marketing and Branding
  • Digital, Print & Outdoor Advertising
  • Illustration, Info-graphics & Data Visualization
  • Website & Application Design
  • Print & Digital Collateral


  • Television Guest Booking
  • Crisis Response Strategy
  • Reputation Management
  • Audience & Stakeholder Engagement


  • Strategy & Community Building
  • Content Creation & Design
  • Conversation Monitoring
  • Sentiment Analysis


  • Strategy & Creative
  • Modeling, Targeting & Placement
  • Optimization
  • Competitive Analysis


  • Television Guest Booking
  • Story Formulation
  • Media Monitoring
  • On-Air Coaching & 
  • Post-Interview Packaging

CRAFT Sizzle Reel

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Center for Capital Markets

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More Time for Full Time

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XAPP Media

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Our Team

Brian Donahue

Chief Executive Officer & Founder

Jared Michael

Chief Operating Officer & General Counsel

Becky Boles

Senior Vice President of Accounts

Layle Nelson

Senior Vice President of Public Affairs

John Randall

    Wes Battle

    Vice President of Communications

    Leif Larson

    Political and Advocacy Manager

    Sridhar Shankar

    Director of Technology

    Sinead Casey

    Director of Client Solutions

    Evan Gassman

    Director of Client Solutions

    Cory Maran

    Director of Advocacy

    Isabelle Leichtman

    Director of Operations

    Hernando Hernandez

    Art Director

    David O’Brien

    Senior Communications Manager

    Liz Barnett

    Senior Communications Manager

    Curtis Robinson

    Senior Counsel Media Strategy

    Bryan Levine

    Production Manager

    Kristen Patuto

    Senior Graphic Designer

    Lindsey McGougan

    Senior Digital Media Manager

    Erik Skoglund

    Senior Graphic Designer

    Hanna Lane

    Account Manager

    Annie Dunn

    Senior Account Executive

    Greg Smith

    Senior Account Executive

    Harish Iyer

    Web Programmer

    Jackie Lewis

    Account Executive

    Nick Maggio

    Account Executive

    Chad Sherman

    Video Editor

    Mary Ryczek

    Digital Media Analyst

    Abigail Loyd

    Communications Executive

    Jared Wagner

    Junior Graphic Designer

    Drew Dettra

    Junior Graphic Designer

    Nikki Slade

    Account Executive

    Our Clients

    Contact Us

    Let’s Craft Something Together!

    Ready to integrate your brand’s campaign?

    Contact us via the form below and we’ll schedule a meeting or grab coffee to talk shop.

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    (202) 525-4872

    1600 K Street NW Suite 300 Washington, DC 20006