Our Pursuit

CRAFT Takes Political Campaign Tactics, Tools and Technology to Organizations, Associations and Brands.

CRAFT is a new type of agency for a new era of marketing, advertising, and advocacy. Born out of the political campaign battlefield, CRAFT understands how to target audiences with compelling messages that incite action. Wherever people consume information...via television, radio, tablet, smart phone...in broadcast, digital, social media, new media, blogs... we reach them. We are driven by creative. Devoted to data and metrics. Eager to take risk. Consumed by client service.

Our campaigns win by moving opinion, changing legislation, and elevating brands. Our clients sell products, propose ideas, communicate opinions, tell stories, and leverage influence. They are "Fortune 500" corporations, global brands, and startup-businesses. Some of our clients are members of Congress, influential associations, think tanks, and issue groups.

Many of our campaigns have won awards and some have made history.

Our Services


  • Search, Display & Social
  • Video & Pre-Roll
  • Premium, Contextual & Mobile


  • Issue Advocacy
  • Message Development
  • Crisis Communications
  • Earned Media
  • Online Grassroots Engagement
  • Reputation Management


  • Strategy, Management & Maintenance
  • Website & App Development
  • Analytics
  • Online Marketing, Fundraising & List Building


  • Media Strategy & Concept Development
  • Scripting & Storyboarding
  • Pre-Production, Production & Post-Production
  • Editing & Trafficking


  • Multi-Media Marketing and Branding
  • Digital, Print & Outdoor Advertising
  • Illustration, Info-graphics & Data Visualization
  • Website & Application Design
  • Print & Digital Collateral


  • Television Guest Booking
  • Crisis Response Strategy
  • Reputation Management
  • Audience & Stakeholder Engagement


  • Strategy & Community Building
  • Content Creation & Design
  • Conversation Monitoring
  • Sentiment Analysis


  • Strategy & Creative
  • Modeling, Targeting & Placement
  • Optimization
  • Competitive Analysis


  • Television Guest Booking
  • Story Formulation
  • Media Monitoring
  • On-Air Coaching & 
  • Post-Interview Packaging

CRAFT Sizzle Reel

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Center for Capital Markets

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More Time for Full Time

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XAPP Media

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Our Team

Brian Donahue

Chief Executive Officer & Founder

Jared Michael

Chief Operating Officer & General Counsel

Becky Boles

Senior Vice President of Accounts

Layle Nelson

Senior Vice President of Public Affairs

Wes Battle

Vice President of Communications

Sridhar Shankar

Director of Technology

Sinead Casey

Director of Client Solutions

Evan Gassman

Director of Client Solutions

Cory Maran

Director of Advocacy

Isabelle Leichtman

Director of Operations

Hernando Hernandez

Art Director

Brian Grossman

Director of Public Affairs

David O’Brien

Senior Communications Manager

Liz Barnett

Senior Communications Manager

Joe Sangiorgio

Senior Communications Manager

Curtis Robinson

Senior Counsel Media Strategy

Bryan Levine

Director of Production

Lindsey McGougan

Director of Advertising

Erik Skoglund

Senior Graphic Designer

Hanna Lane

Senior Account Manager

Annie Dunn

Account Manager

Mark Owen

Senior Account Executive

Jessie Brown

Senior Account Executive

Harish Iyer

Web Programmer

Nick Maggio

Senior Account Executive

Bess Eastman

Senior Account Executive

Madison Sternberg

Digital Media Manager

Chad Sherman

Video Editor

Mary Ryczek

Digital Media Analyst

Abigail Loyd

Communications Executive

Drew Dettra

Junior Graphic Designer

Nikki Slade

Account Executive

Annette Lee

Operations Coordinator

Taylor McGrath

Account Executive

Our Clients

Contact Us

Let’s Craft Something Together!

Ready to integrate your brand’s campaign?

Contact us via the form below and we’ll schedule a meeting or grab coffee to talk shop.

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(202) 525-4872

1600 K Street NW Suite 300 Washington, DC 20006