CRAFT’s Services
Media, Digital and Print Communications for Political, Issue & Corporate Affairs Campaigns
We provide strategic counsel, communications strategy, advertising, fundraising and persuasion tools, services and products.
• Overall Consultation & Planning
• Analysis of goals and target market demographics
• Creation of streamlined & custom advertising campaigns
Scope of Work: Media
CRAFT produces broadcast and cable television spots as well as viral web videos from concept to delivery.
• Media Planning and Strategy
• Creative Services
• Film / Video Production
• Editing & Post-Production
• Television, Radio and Online Media Buying
• Media Metrics
Scope of Work: Digital
CRAFT produces online campaigns ranging from website and social media development to implementation of overall digital strategy.
• Online Planning and Strategy
• Website design and build
• Online advertising and marketing
• Blogger Engagement
• Social Media Presence
Scope of Work: Direct Mail
CRAFT produces effective and targeted direct mail campaigns.
• Direct Mail Planning and Strategy
• Copy Writing
• Artwork Design
• Print Production
• Mail Tracking
Scope of Work: Public Affairs
CRAFT believes that every issue, crisis, and advocacy campaign is different. CRAFT produces tailored Public Affairs campaigns that draw on our full range of capabilities and expertise.
• Digital Intelligence
• Online Communications
• Brand & Reputation Management
• Crisis Communications
• Grassroots, Grasstops & Coalition Building
