A Message from CRAFT
CRAFT | Media / Digital is a partnership of like-minded political operative innovators in the media and new media communications space. It is our mission to provide comprehensive communication consultation and media, digital and print services for the political and issue industry. CRAFT creates new approaches and produces integrated communication strategies for clients, so that the delivery of their message becomes a seamless, thought-provoking experience that engenders action. CRAFT is the first company in the political consulting and services industry to marry traditional media and online social media. If you want the most creative, fastest and cost effective political and issue strategic media firm in the industry, then you’ve come to the right place.
Case Studies
Too much Caffeine in your backlinks?
Google’s new search indexing system, “Caffeine,” has been completely implemented. What this means in a nutshell is that Google can index content across the web, including the social web, far more efficiently and deliver search results that include content that is nearly brand new.
However, Caffeine does not change Google’s search algorithm, so when the number of backlinks displayed in Google Webmaster Tools recently expanded for many sites, SEO masters were left scratching their heads. It turns out that Google decided to increase transparency in this area and has made available many more if not all backlinks for analysis.
Backlinks are important to SEO because they speak to a site’s authority and popularity on any given subject matter. In theory if a site has the most authoritative, freshest content in a certain area, the web will reward that site by linking to it. Thus knowing what all of a site’s backlinks are is key to understanding where a given SEO strategy is succeeding or failing.
Case in point, browsing through CRAFT’s newly expanded set of backlinks revealed that the firm had been mentioned in a story, “Tips for Political Marketing and GOTV Strategy in the Cloud,” that got picked up by PR Newswire. No one actually interviewed anyone at CRAFT for the piece, and while it did generate significant traffic to the site, the resultant spike wasn’t big enough to draw attention in and of itself. However, the story was syndicated through several major news sites and political blogs, representing serious positive exposure for the firm.
Armed with this knowledge a webmaster can further exploit incoming traffic to a set of content, seek out the source of recurring inbound links to establish strategic relationships, and also realize what site content is potentially falling flat or failing to be recognized.
Leave a Reply
Framework: The CRAFT Blog
Framework Posts
Framework Archive
CRAFT Tweets
- Intriguing example of mainstream media utilizing a social media outlet to disseminate information: http://bit.ly/aUHrfi
- RT @GSPMgwu Do you agree? GW Business School study reveals Republican senators have more social media savvy http://ow.ly/2z8ly
- David Williams & Richie Farmer announce ticket for Kentucky Governor and Lt. Gov - http://youtu.be/qK62LoOb5KQ
- CRAFT NEWS: Are you a web developer? We're growing & hiring - http://bit.ly/d4AnhP
- RT @seanhackbarth Dan @Benishek added to NRCC Young Guns list: http://bit.ly/do7BR1 #mi01 #drdan #tcot
