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CRAFT | Media / Digital is a partnership of like-minded political operative innovators in the media and new media communications space. It is our mission to provide comprehensive communication consultation and media, digital and print services for the political and issue industry. CRAFT creates new approaches and produces integrated communication strategies for clients, so that the delivery of their message becomes a seamless, thought-provoking experience that engenders action. CRAFT is the first company in the political consulting and services industry to marry traditional media and online social media. If you want the most creative, fastest and cost effective political and issue strategic media firm in the industry, then you’ve come to the right place.

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Issue Campaigns that Work
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Captivating Web Video
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We Are Republican
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Web Video BC’04
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McCain TV Ads
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The People of Standish
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Joe Wilson Goes on Offense
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Taking on Obama
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Emotional Impact

Video Tracker: Game Changer?

Andrew Powaleny

Politics has changed considerably the last few cycles. President Obama’s campaign dominated the internet in 2008 with their impressive fundraising as did now Sen. Scott Brown in his historic January 19 win for the Massachusetts Senate seat. Twitter has become a dominating force within political circles for rapid response and sharing information but what about on a more local level?

The video tracker has become a staple of local campaigns from congressional, gubernatorial, to even state house contests. So how has the video tracker changed the way we run political campaigns? How have candidates changed because of trackers and who is winning the video tracking war? These are some thoughts I am hashing out for a Framework post, stay tuned.

This entry was posted on Thursday, February 25th, 2010 at 6:42 pm and is filed under Framework and tagged with , , , . You can follow any responses to this entry through the RSS 2.0 feed.

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