A Message from CRAFT
CRAFT | Media / Digital is a partnership of like-minded political operative innovators in the media and new media communications space. It is our mission to provide comprehensive communication consultation and media, digital and print services for the political and issue industry. CRAFT creates new approaches and produces integrated communication strategies for clients, so that the delivery of their message becomes a seamless, thought-provoking experience that engenders action. CRAFT is the first company in the political consulting and services industry to marry traditional media and online social media. If you want the most creative, fastest and cost effective political and issue strategic media firm in the industry, then you’ve come to the right place.
Case Studies
Web Video BC’04
In 2004 Craft Partner Justin Germany served as the Bush campaign’s road videographer and web video editor. Throughout that campaign he produced a series of Web videos that showcased both the message of the President and the grassroots enthusiasm he generated. The following are some of the videos created for the Bush re-elect.
The Rally Video from Craft on Vimeo.
A 5-minute long film created to play at President George W. Bush’s re-election rallies. The footage was shot cinema verite style over the course of a couple of months on the campaign trail. Shot and edited in a style owing more to MTV than standard presidential presentation, the video was featured in a New York Times article stating that “the video stands out…edgy, unpresidential style, with grainy pictures, speeded-up-action and off kilter camera angles shouting out “You got a problem with this?” to anyone under 25.” It won a Pollie award for best non-broadcast video.
Sights and Sounds from Craft on Vimeo.
Compiled in October of 2004, Sights and Sounds of the Campaign Trail featured many of the great still images I was able to capture as the videographer for Bush-Cheney ‘04. Many of the shots in the video were enhanced through movement or special effects. Sound-bites from audio recorded of the President on the road complimented the visuals. The video was featured on the campaign Web site as well as played on election night.
Framework: The CRAFT Blog
Framework Posts
Framework Archive
CRAFT Tweets
- Intriguing example of mainstream media utilizing a social media outlet to disseminate information: http://bit.ly/aUHrfi
- RT @GSPMgwu Do you agree? GW Business School study reveals Republican senators have more social media savvy http://ow.ly/2z8ly
- David Williams & Richie Farmer announce ticket for Kentucky Governor and Lt. Gov - http://youtu.be/qK62LoOb5KQ
- CRAFT NEWS: Are you a web developer? We're growing & hiring - http://bit.ly/d4AnhP
- RT @seanhackbarth Dan @Benishek added to NRCC Young Guns list: http://bit.ly/do7BR1 #mi01 #drdan #tcot
